Edwin is a highly regarded and respected creative professional. He carved his career out of the Advertising industry in the 1970s as an award-winning Art Director and Writer, forming his own Creative Agency and going on to become the first Creative Director and Board member at Saatchi & Saatchi responsible for the integration of a ‘Total Advertising’ strategy across the Group of Companies.
Now he has now returned to full-time creative endeavours through painting and other media as well as embracing new digital technologies and NFTs.
His work centres around the human condition, using allegorical techniques to convey thoughts and ideas.
Founded in observation and drawing, his paintings encompass memory and the everyday – skillfully bringing together objects and images from childhood, fairgrounds, cinema, theatre, museum pieces and objet d’art, as well as significant life-referencing metaphors, to make them feel familiar. All this adds to an intriguing storytelling process.
There has always been art in his life. ‘It comes from discovering the joy it holds and the magic that’s released when something just jumps out at you, it’s a two-way street’, he says.
Works are available for purchase, please use the contact form for enquiries.
Don’t forget to follow his Instagram and social media feeds – the links are on the left with the red logos 👍🏻.
A profile is available on Linkedin.